Getting The Most Out Of Your Small Business Website’s Landing Page
Getting The Most Out Of Your Small Business Website’s Landing Page
What is a landing page? And what difference does it make what I get out of it? Well, the military has its “landing zone” for helicopters where they set …
5 Email Copywriting Guidelines
5 Email Copywriting Guidelines
In this article, I’m going to share five email copywriting tips that won’t merely entice your readers to open and read your emails, but persuade them to click on your links as well.
1. Start off …
Copywriting Tips: Choosing Your Direction
Copywriting Tips: Choosing Your Direction
In 1904, ad man John E. Kennedy said, “Copywriting is salesmanship in print.” Today, whether you are advertising, writing an email, or leaving a voice mail, your words are important for everything you do to …
Optimizing Your Sales Page the Right Way
Optimizing Your Sales Page the Right Way
In this article, I will explain how it is sometimes more important to write a page with the people in mind, how they think, feel and react than to have it optimized for …
How To Increase Sales On The Internet By Creating Great Headlines
How To Increase Sales On The Internet By Creating Great Headlines
One of the most important aspects of crafting a successful marketing campaign of any kind, but particularly an internet marketing campaign, is to make sure that you are creating …
How to Give Your Copywriting a Boost
How to Give Your Copywriting a Boost
Today, copywriting is everywhere. We are bombarded with adverts in the street, on the radio, on the television, in newspapers and magazines, and on the internet. It seems as though everything we read …
SEO Errors You Should Avoid
SEO Errors You Should Avoid
There are a number of websites with badly done SEO. The most common being a poorly written SEO Meta data. Though most of the leading search engines do not attach that amount of importance to …