Learn Copywriting: All You Need to Know to Get Started
Learn Copywriting: All You Need to Know to Get Started
One of the most important aspects of the online world is writing. For those who want to learn copywriting, it can be difficult to know where to go or even …
Copywriting Tips: 25 Ways to Make Your Marketing Copy Bolder and More Intriguing
Copywriting Tips: 25 Ways to Make Your Marketing Copy Bolder and More Intriguing
Clients have asked me for help because they feel stuck in a rut when it comes to getting the attention of their audience. Many feel they know …
Why I Don’t Care About the Long Or Short Copy Debate
Why I Don’t Care About the Long Or Short Copy Debate
Last week in our training course “Writing for the Web”, I was asked about those long sales-y pages that you see for certain products online – you know the …
On-Page Optimization: Handling the Things You Can Control
On-Page Optimization: Handling the Things You Can Control
If you’re new in SEO, the first thing you have to know is that it is not just about keywords, that there are two ghouls *ahem, goals you have to master, and …
Copywriting Tips – The Lead In
Copywriting Tips – The Lead In
A lot of beginning copywriters think that once they get past the headline, they’re home free. While it’s true that your headline can make or break your copy, you still need to have something …
Website Copywriting – Five Ways to Make Yourself Credible
Website Copywriting – Five Ways to Make Yourself Credible
Website copywriting is different from any other sort of copywriting. Website visitors are fickle and can easily click away, whereas people reading a mailer or brochure are holding the copy in …
Copywriting Tips: Eight Techniques for Tantalizing
Copywriting Tips: Eight Techniques for Tantalizing
Ever seen someone’s eyes go wide after a glimpse of an important piece of paper that’s then snatched back and held out of reach? This can prompt frantic lunges, shameless begging, threats and yelling.…