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General Article

General Article

Copywriting Tips – Wants And Needs

Copywriting Tips – Wants And Needs

One thing that beginning copywriters have a lot of trouble with is really understanding the difference between wants and needs and how to get this across in their copy. This article is going to …

General Article

SEO for a CEO – Tips and Tricks For Page Optimization

SEO for a CEO – Tips and Tricks For Page Optimization

Is your page optimized for search? Remember that each page of your website (unless you’ve told the bots not to index it in your file) is an advertisement for …

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Search Marketing Optimization – How to Do on Page Optimization

Search Marketing Optimization – How to Do on Page Optimization

The foundation of good search engine marketing practices begins with your on page optimization. You must create high quality landing pages which are relevant to what your audience is looking …

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5 Essential Techniques for Effective Content Marketing

5 Essential Techniques for Effective Content Marketing

Content Marketing is the creation of useful content that has a marketing purpose.

For example, your company may create an awesome special report, a series of email lessons, or a free eBook and …

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The 5 Best Copywriting Tips You Will Ever Find

The 5 Best Copywriting Tips You Will Ever Find

If you are looking to become a copywriter as a part-time job, or you are looking to write a sales letter for your own product or service then keep reading. Whether …

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Copywriting Tips – Bits and Pieces

Copywriting Tips – Bits and Pieces

I often get asked what the best way to tackle a sales letter is. Truth is, there is no best way. Each sales letter is different. A lot depends on the product itself. For …

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What are the sources of staff recruitment?

When a company needs to fill vacancies, it begins a process called recruitment. This starts from the search for the most suitable candidates for a job position to the receipt of job applications.
To recruit personnel, there are different sources, …