Web Copywriting Tips – 5 Tips to Boost Conversions
As attention spans continue to dwindle, it’s extremely important that you do whatever you can to keep your visitors on your web page as long as possible. The longer your visitors stay on your page, the more likely they are to get drawn into your copy and that will always boost your conversion rate.
Here are 5 tips to boost your conversions:
1. Make sure your website is professional in its appearance and easy on the eyes. Now, I’m not saying you have to spend big bucks on your website graphics but it shouldn’t look like it was created by a six-year-old kid with a crayon. Also, use an easy-to-ready font (like Arial, Helvetica or Tahoma) for the majority of your site’s content and don’t make the font size too small. Lastly, use plenty of “white space” by writing in short paragraphs and using a decent-sized margin between the edge of your website template and your copy.
2. Ensure your main headline is big, bold and lists the primary benefit of your product or service. Your headline should immediately grab the attention of your visitor and let them know there is value in reading more. This is done by making your headline bigger (and bolder) than the rest of your copy and by letting them know what benefit they can expect from your product or service. It’s said that about 80% of your visitors’ decision has already been made after reading the headline. That’s why it’s extremely important that you write the best headline you can and test a variety of headlines against each other to see which truly speaks to your market.
3. Use a “drop cap” at the start of your opening paragraph. A “drop cap” is a large letter that is used to start your opening paragraph. It’s been used in the magazine industry for many years and has been proven to improve readership. For best results, use a font that is tall enough to span at least three lines of your regular text, is a different font type from your main content and a different color as well.
4. One of the most important web copywriting tips is to use some “personalization” elements to make your content appear more personal and less commercial. Direct mail marketers have been doing this for a very long time and it works just as well online. Elements like handwritten looking fonts and graphics that look like the writer has “scribbled” on the page enhance this personal feel and keep the eye glued to the page.
5. Use “sub-headlines” (aka sub-heads) that are big, bold and tell the main part of your “story.” Most readers will scan your copy rather than read it word-for-word so these sub-heads are of prime importance. They help to highlight the main benefits of your offer and are large enough that “scanners” are likely to read them. Putting all five of these tips to use will help you keep your readers on your page longer and increase your conversions as a direct result.