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Search Marketing Optimization – How to Get the Optimum Ad Position

Search Marketing Optimization – How to Get the Optimum Ad Position

Search marketing is all about optimization of the right elements to get the highest possible amount of money into your pocket. Having a good ad position is a very important aspect and you can tweak a few variables to get there. Here is how you can get the optimum ad position.

Ad Position = Click Through Rate x Quality Score x Bid Price

Take a good look this formula, this is how it all works. What you are about to read below is based on this formula. The whole idea here is to get you to the highest ad position while paying the lowest possible cost per click. This will help you get more profits.

Click Through Rate Optimization

The key to getting more clicks is to write ads which are highly relevant and targeted to your searchers. If not, why would they want to click on your ads and go to your website or landing page.

Another way to get more clicks is to add your keyword into your ad, especially on your headline so that it becomes bold. Bold text draws more attention and therefore it gets you more clicks.

Quality Score Optimization

Getting a high quality score will ensure that your bids are kept low. It is all about on page optimization. Place your keywords in your page title, page description, meta keywords, H1 tags, H2 tags and naturally placed all over the page.

Remember to add business pages such as contact and privacy policy. If you have time, also create an about page and a disclaimer page. Place these links at the footer of your page. They will also help you look more credible in the eyes of the search engines and your web visitors.


Look at that formula again. Simply by improving your click through rates and quality score, your bid price need not be very high for you to get a higher ad position.