Search engine optimization seems to have a vocabulary all its own. Keep reading for simple tips you can use starting today.
When you’re working with SEO on pages you should try to have a lot of articles that are short and about the same thing instead of an article that’s long. A long page will not get you additional attention from a search engine. Also, many viewers don’t read the whole article if it is too long.
Search engine optimization relies strongly on key words for its success. Keywords should total 20% or less of the entire article.
To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. One major piece of SEO centers on getting repeat visitors that are actually spending long periods of time on the site. Small things are the reason for your customers coming back to you.
Listing with a product feed service can make your business more visible online and bring in new customers. Feeds like this detail your services and products with images, descriptions and prices. Submit them to sites which compare prices and to the major search engines. Customers can also subscribe to your feed with a feed reader.
Each page should revolve around a specific subject. It really is a mistake to try to cram in each of your services or products into just one posting. Customers will become confused and may not come back. A single-focus page yields much better results.
To increase your search engine ranking, include written transcripts of any audio and video content on your site. If you include audio and video transcripts on your site, search engines will be able to include that content to determine search rankings.
It is essential to regularly add new content and publish fresh articles. Set a schedule for releasing content and stick with it, whether it’s daily, a few times a week, or just once a week. The search engines are looking for web pages that produce new content on a regular basis versus a page that only has a small amount of new information added periodically. Sites that continuously update their content will earn a higher rank.
To stay clear of search engines’ spam filters, never duplicate content on your websites. This is sometimes done inadvertently. It might be quicker to use the same product description over and over again, but search engines might not be able to distinguish this from spamming.
Don’t overextend by packing in too many keywords. Focus the site on a few, deliberately chosen keywords with the most relevance to your topic. You can find the keyphrases that generate traffic using analytical tools.
Do some podcasts! Podcasts are audio or visual content, can be streamed live, and contain information in which the customer is interested. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. Use descriptions of your podcast to help search engines recognize them.
Eventually, your site will be successful if it is properly optimized. It’s not simply a matter of luck, and the search engines are not very discriminating. You will find higher rankings as you implement these tips.