Copywriting – How to Be Booked Solid For Months Ahead
Copywriting is a wonderful career. There’s no ceiling on your income, and whatever the economic situation, businesses will always need a copywriter. If you’re just starting out, let’s look at how you can get yourself booked solid for months ahead.
It’s vital to understand that many businesses are completely unaware that freelance copywriters exist. Therefore, your promotions need to contain an educational element: you need to show your clients what you can do.
Of course, showing is easier once you’ve worked with many clients — you can let your clients do the showing for you, when you use their testimonials.
Even without testimonials however, you can get yourself booked solid very quickly.
Here are three tips which will help you. Follow them, and within a short time — less than a week — you really will have more clients than you can handle.
1. Build a Prospects List Using Your Local Paper
Love the Internet? So do I, and once you’re experienced, it will be the source of a constant stream of new clients. However, as a beginning copywriter, you need to focus closer to home.
Grab your local newspaper. You’re looking for local businesses which advertise, using display ads. (A display ad is just what it sounds like, a larger ad, appearing anywhere in the publication, with a business logo, perhaps a graphic, and large headlines.)
Make a list of these businesses, with their phone number. Next, grab your yellow pages. Again, you’re looking for local businesses which use display advertising. Don’t stop collecting until you have 100 business names and phone numbers.
2. Call! It Only Hurts for the First Four Calls
Now grab your phone, but don’t call anyone yet.
Write a script: a short one, something like this:
“Good morning. My name is _______. I’m a freelance copywriter. Could I speak to your manager, or whoever handles your marketing activities?”
Speak slowly and clearly. You’re interrupting someone in the course of a business day, so give them time to think.
Can’t do it? Yes you can, sweaty palms and all. I promise you, you’ll only feel nervous for the first few calls. Soon it will be fun.
Make 100 calls over a couple of days.
3. Focus on Client Relationships: Befriend Your Clients
Now you’ve made 100 calls, you’ll have at least five new clients. You may even have 20 new clients. Your next step is to complete each project. Add each client’s name and other information to a client list. This list is money in the bank to you. Your aim is to help your clients with your copywriting skills, so as soon as you complete a project, ask whether the client has anything else you can do for him.
As you write, and learn more about each client, you’ll soon find ways in which you can help clients to do more business, and make more money. Your clients will love you, and you’ll have the beginnings of an amazing copywriting career.…Read more
Handy Tips To Become Successful In Landing Page Optimization
Pre-selling your affiliate products are a must and this can be done effectively with the help of landing page optimization. The first rule of thumb is that you should not be cluttering the page unnecessarily. Read along with this article to know about some of the useful guides about landing page optimization. These tips will help to improve your conversion rates.
• Have a look at your site and see if it is relevant or not. The content of the site must be readable and useful as well. The site must clearly bear the image about the services and products offered by the business organisation. If it is a site relating to skincare products, it must be affiliated to the beauty products.
• Landing page optimization cannot be successful unless you are specific about your services. The site must be very clear so that visitors are not confused. The information offered must be clearly stated and to the point. If the web page is not clearly stating the purpose, there is every chance that visitors will leave your site almost immediately.
• Your headline must be strong. The reader’s emotion finds expression in the headline that you create. A clearly stated headline can depict advantages and associated benefits with your products and services even better.
• Focus on the benefits for landing page optimization. These benefits when stated with bulleted points make it all the more readable and attractive for the readers. The benefits should be stated in such a manner that they are touching emotions of the potential clients.
• Features and benefits are two separate things which must not be confused. Features are the designs of products and the benefits are the associated results which shall draw clients closer to your goods and services. Concentration of benefits rather than the features are one of the best ways you can expect good conversion rates.
So these are some important aspects which you need to concentrate on for effective landing page optimization.…Read more
To make your home attractive, it must have great landscaping. It can take some dedication to learn how to best landscape your property. It is necessary to research the best landscaping strategies and techniques. This article is packed with useful information to help you learn about landscaping.
Add soft curves to the edges of your rock beds and flower beds for an instant update. That is more modern than having sharp corners and/or straight lines. Edging is an inexpensive technique to beautify lawn areas that will really improve the look of your yard.
Speak with a professional before beginning any landscaping work on your yard. While it won’t be necessary to have them perform all the work, you can use their experience and knowledge to get the look you want. Especially if you are inexperienced, you should consider this step.
Before going to the local lawn and garden store to pick up landscaping materials, you should get the correct measurements of the area you plan on working in. This will make it simpler to figure out how you need of everything. By understanding your planting needs, you will purchase the correct amount of plants without overbuying.
Before beginning landscaping alterations, get a good understanding of where all of your utility wires and other home structures are located. Make sure your landscaping plans will not disturb underground cables or sprinkler pipes. If you have plans to dig in your yard, contact your county or city ahead of time to avoid damaging underground utility lines.
The look and feel of your home can be greatly impacted by quality landscaping. Proper landscaping may not be easy, but with a little effort, Remodeling it is a job you can do yourself. Implement the advice found here, and before you know it, you may be an expert on the topic of landscaping.…Read more
Canonicalization (On Page Optimization of Duplicate Contents)
Canonicalization is a process of picking the best URL when there are several choices.Canonical attributes are used in link tag to tell search engines that the content is duplicate and is not required to be indexed. If you are wondering how this will be helpful then the problem which I faced few years ago can explain things in a better way.
Three years back I was doing SEO for a Web Directory i.e website that accepts submissions of website links in various categories. In every category there was a hyper-link to submit page with the category id as a get parameter, Resulting in various hyper-link to submit page, there were more then 100 categories resulting in more then 100 hyper-links and each of that hyper-link was indexed in Google search engine result page. Links were quite similar to
Google index them individually however the content of all these links were similar. In Google’s database there were more then 100 pages with almost duplicate content and website was suffering in SEO because of this duplicate content getting indexed. At that time search engines were not supporting Canonical attribute, So I had to change the code of that website and had to compromise with the functionality of that website to optimize that website for SEO.
Things have changed, Year back Yahoo, Bing, Google have announced that they will be supporting “canonical url tag” to help web-masters and site owners eliminate self-created duplicate content.
In-case you are facing similar problem as mine or you are facing any other similar problem of duplicate content of your site getting indexed in search engines then you don’t to have to change the functionality of the site, like I did.
You can simply use canonicalization and things will resolve for you. Now let us see the usage of canonical attribute. It has to be used like
Here canonical URL refers to the URL that is the original of duplicate content.
For example, In my scenario All I have to do is to put this canonical tag
in this page
now every page like
Will be sharing that canonical tag and will avoid the duplicate content to be indexed in search engines.
You have to use this link tag between the head tags of your page.
There are few points that Google has said in their official blog, I am listing them
1) Canonical is a hint that search Google strongly honor.
2) Canonical Links can be absolute as well as relative paths.
3) If pages are slightly different, still Canonical can be used.
4) In case your canonical link gives a 404 error then Google will use their heuristics to find the canonical.
5) Redirect links can be used a canonical.
6) If canonical link has not been indexed then the canonical link will be reconsidered after canonical link gets indexed.
In past Google was only accepting canonical link of the same domain or the sub-domains of same domain but recently Google has made the announcement that Google has started accepting canonical links of cross domains.
If you are facing problem of duplicate content getting indexed then I am sure that canonicalization can resolve your problem.…Read more
Copywriting Tips for Writing in the Active Voice
Some copywriting screams for attention. It surprises, amazes, captivates, enlightens, succeeds, achieves, sells.
And other copywriting just… is.
Grab your readers by their eyes or your listeners by the ears (in the case of radio and television commercial copywriting). Learn from these high-value copywriting tips on writing in the active voice.
What is the Active Voice?
First thing’s first. Do you know what the active voice is? In an active voice sentence, the subject is actively doing something. In a passive voice sentence, something is being done to the subject.
Passive Voice: Bubba Joe was awarded the title ‘Entrepreneur of the Year’ by Forbes magazine.
Active Voice: Forbes Magazine awarded Bubba Joe the title ‘Entrepreneur of the Year’.
Most passive voice sentences have a to be verb attached to a main verb (usually in the form of a past participle). For example – “was given”, “am considered”, “were noticed”, “are mentioned”.
Not all sentences with to be verbs are passive, BUT many of them are still not active. If you’re talking about linking verbs, then the sentence is neither active nor passive, and you can often improve the sentence by rewriting it in the active voice.
Linking Verb: Our stilettos are the tallest on the planet.
Active Voice: Our stilettos lift you above the maddening crowd, revealing you as the Amazon vixen you are.
Why Write in the Active Voice?
Active verbs energise your copywriting. They empower your product. They draw attention to it. They make it stand out. They make it the star of each scenario you describe.
The passive voice is a snooze button. Wake your audience up. Show them who’s boss. (That’s right, your product.)
Good copywriters use the active voice by nature. If you haven’t developed this habit yet, do so! Practice, practice, practice, and soon enough you’ll activate your copywriting automatically. Even so, work it into your review process. Scan your copywriting for the passive voice and identity sentences that you can rewrite to bring more power to the page.
Copywriting Tips to Turn on the Active Voice
Follow these three tactics transform your copywriting:
Replace to be verbs whenever possible. Our choco-cherries are delicious. → Our choco-cherries dance on your tastebuds.
Look for red flags… -ing adjectives. Our titanium jigs are the leading jigs in industry. → Our titanium jigs lead the industry.
Pull out the agent to become the subject of your sentence. Our scalpels are preferred by nine out of ten surgeons. → Nine out of ten surgeons prefer our scalpels.
Got the Hang of It?
Now go out and activate. Use copywriting tips on a daily basis to turn your sleepy sentences into copywriting winners. Get active and reap the rewards!…Read more
Copy Writing Tips To Making More Money Online
Our economy has been in sorry shape and this has forced many people into seeking out ways to earn additional money. The Internet has opened up a whole new world of marketing and ways to earn an extra income and many people are taking advantage of this growing trend. One way to make money is by getting into the area of search engine copy writing. This will take some time and a little bit of patience, but it can definitely turn into a lucrative way to earn money. In order to get started, it is important to look over some good Copy writing tips from those who have become successful in this type of venture.
There are billions of people who use the Internet and this number is steadily increasing. Many people want to build websites or blogs that will get them noticed, but the problem is that they need unique and original content to place on these sites in order to increase their rankings in the major search engines. Many writers are learning how to copy write their work and sell it to those who are in need of content. This will enable a person to get visitors or “traffic to their website. This is very helpful to the website owners and can be a lucrative business for a good writer. Some great Copy writing tips would include freelancing as a writer who can create unique content to these types of websites. They will pay a nice amount of money in order to ensure that their site has fresh and innovative content.
One can choose to contact these companies directly or there are a number of job boards online that advertise work for freelance copywriters. There are also websites that go over some great Copy writing tips such as how to get started and what type of articles to write. It is important to note that certain keywords should be chosen and then utilized because this is one way that the search engine rankings will increase. Many writers charge a flat fee and some work by the project and there is definitely an opportunity to make a large amount of money by writing original content. Many major companies will hire independent writers to produce content for their websites that the average reader would be interested in. They are not looking for something that is considered to be too technical.
By following a few simple Copy writing tips, one can turn a hobby into a full time career and can make more money than they have ever imagined. This is a growing field and there is always a need for fresh and new writers with a new view on the topics. This is an excellent way to make some extra money and to stay at home while doing so.…Read more
How to Choose the Best Keyword for On-Page Optimization
Means to find good keywords:
“Keywords” are the words that your potential customer associates with your product or service. You should know what the reader is likely to type into the search engine. You can even try this by typing your keywords the way your site viewers would. Choosing keywords for on-page optimization need not be complex. You just need to take a few things into consideration.
1) Significance: Keywords must be relevant to the business.
2) Magnitude: How important is this core term in relation to the other yet-to-be-optimized keywords
3) Addressee’s objective: Will this bring in exactly the aimed-at traffic in comparison to the other keywords?
4) Exploration volume: Will this bring in solid amount of traffic in relation to the other keywords?
The keyword formula:
Keywords for evaluation are usually the keywords that work best for search engine optimization. The number of search results on Google for your keywords are calculated with KEI (Keyword Effectiveness Index) for each keyword. The KEI compares the number of searches for a keyword with the number of search results in which keywords are most effective for your operation.
Finding the best keywords:
The best use of keywords in on-page optimization is best defined by the ratio between relevance, popularity and competition. The keyword which is most related to your business having the largest number of searches and the smallest competition is the best. If you do well in local search, you can easily overcome all the competition and show up in the search engine results for the given keyword.
What you should do:
List the keywords that people use to find your business.
Note how many people use the keywords you have selected.
Classify your competition and make sure the keywords you have chosen are relevant.
Breaking keywords into pages:
Keyword optimization has to be cent-percent related to the content of the page. Choose the best few keywords for the home page and spread the rest on the other pages. Choose one or two keywords that you can use throughout the pages that will act as your main keywords.
Here are some useful tips for finding the best keywords for on-page optimization.
1) Words you feel people would type in to find the website, its products/services, etc.
2) FAQs that your clients ask you will contain important keywords.
3) What actions do your viewers try to accomplish with your website?
4) Industry glossaries and reference materials
5) Thesauri, taxonomies and anthologies
6) Contents of websites listed in related classes of the directory
7) Geographical dependence on search expressions
The points you learned here should be enough to jump-start you on keyword optimization. Of course, like any other research methodology it requires skill, time and effort. If you feel that your time is best spent on your business then seek the help of a good SEO company. They are experienced in these criteria and will help you on your way to online success!…Read more