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How to Choose the Best Keyword for On-Page Optimization

How to Choose the Best Keyword for On-Page Optimization

Means to find good keywords:

“Keywords” are the words that your potential customer associates with your product or service. You should know what the reader is likely to type into the search engine. You can even try this by typing your keywords the way your site viewers would. Choosing keywords for on-page optimization need not be complex. You just need to take a few things into consideration.

1) Significance: Keywords must be relevant to the business.

2) Magnitude: How important is this core term in relation to the other yet-to-be-optimized keywords

3) Addressee’s objective: Will this bring in exactly the aimed-at traffic in comparison to the other keywords?

4) Exploration volume: Will this bring in solid amount of traffic in relation to the other keywords?

The keyword formula:

Keywords for evaluation are usually the keywords that work best for search engine optimization. The number of search results on Google for your keywords are calculated with KEI (Keyword Effectiveness Index) for each keyword. The KEI compares the number of searches for a keyword with the number of search results in which keywords are most effective for your operation.

Finding the best keywords:

The best use of keywords in on-page optimization is best defined by the ratio between relevance, popularity and competition. The keyword which is most related to your business having the largest number of searches and the smallest competition is the best. If you do well in local search, you can easily overcome all the competition and show up in the search engine results for the given keyword.

What you should do:

List the keywords that people use to find your business.

Note how many people use the keywords you have selected.

Classify your competition and make sure the keywords you have chosen are relevant.

Breaking keywords into pages:

Keyword optimization has to be cent-percent related to the content of the page. Choose the best few keywords for the home page and spread the rest on the other pages. Choose one or two keywords that you can use throughout the pages that will act as your main keywords.


Here are some useful tips for finding the best keywords for on-page optimization.

1) Words you feel people would type in to find the website, its products/services, etc.

2) FAQs that your clients ask you will contain important keywords.

3) What actions do your viewers try to accomplish with your website?

4) Industry glossaries and reference materials

5) Thesauri, taxonomies and anthologies

6) Contents of websites listed in related classes of the directory

7) Geographical dependence on search expressions

The points you learned here should be enough to jump-start you on keyword optimization. Of course, like any other research methodology it requires skill, time and effort. If you feel that your time is best spent on your business then seek the help of a good SEO company. They are experienced in these criteria and will help you on your way to online success!