Writing a Sales Letter – 8 Tips to Write Effectively
Sending out some sales letter is one of the methods in marketing your business online and increase your sales. Of course, you are communicating directly to a potential customer, and this could be translated into a sale with the help of your sales letter.
Moreover, in the stiff competition online where businesses are exploring a lot of ways to reach out to their target market, it helps a lot to learn some tips and strategies in writing a sales letter that can give you results.
Here are 8 top tips to help you in writing a sales letter that can deliver sales, which of course, is its ultimate goal.
1. Have a clear-cut objective on why you are writing a letter. Like a business plan, you also have to know what you want to achieve in writing the letter. With this, you will be guided on what to aim for and you can also assess later on if you are indeed successful with your goals.
2. Write attention-grabbing leads. Like writing ad copies, writing the first few sentences in a manner that can catch the reader’s attention is one of your first steps in making your letter effective. Of course, it is important that you get the attention of your reader and lead him to read what you want him to read.
3. Use a conversational tone in your sales letter. This will make your letter sound natural. Of course, you don’t have to be too formal with your letter. It is of course a lot convincing and less boring if you talk the natural way and your get rid of the stiffness in formal writing.
4. Focus on the benefits and advantages that the letter recipient can get from your business or your product. Do not focus much on the features of your product. Of course, the people are much more interested in what they can benefit from the business and giving that information to them is one thing that can surely catch their attention.
5. Personalize your letter. Instead of sending it to a ‘Dear Friend,’ try putting your recipient’s name. Personalizing your letter will help you get a good response from the recipients and will more likely give your sales a boost.
6. Use simple vocabulary and make your letter simple and concise. Avoid using jargons that only a few people understand. Do not also make a lengthy business letter that will only bore your reader.
7. Include testimonials if you can. Testimonials are also great tools to help you add more convincing power to your sales letter. Of course, this will also give the recipient an idea on what is your business like and will also give an idea on whether other people are satisfied with your business.
8. Pick powerful and convincing words and phrases that will give you higher chances in getting a response from your recipient. This can be your secrets in writing a sales letter that can really sell.
Of course, you also have to check that you have a call to action with your letter and you proofread your letter for spelling errors.