Copywriting Tip – Yet Another Way to Start a Sales Letter
Here’s a nice and simple copywriting tip you can use, right away.
Most people find opening up a sales letter as awkward as a lonely single guy finds starting a conversation with a hot blonde.
So today I’m going to give you an absolutely brain-dead way of opening up a sales letter. This one’s so easy, even my ex-wife and the Geico caveman can do it.
O.K., here goes: what you do is, you quote a well-known expert and then you tie this quote right into what you’re selling.
Let’s take a look at a couple of examples of this.
If I’m selling something that’s taking a position to end the war, for instance, I might use this:
“Joseph Stalin said, ‘It is essential that the war continue for as long as possible.’ And, under Stalin’s rule, somewhere between 3 and 60 million people were killed.
Can America afford to lose this many lives?”
And if you’re selling a stock-picking newsletter, maybe you’d open up with something like this.
“One of the greatest financial minds of our time, former Federal Reserve Chairman Alan Greenspan, once said, ‘There are no easy choices. Easy choices are long gone.’
Mr. Greenspan, however, was dead wrong.”
See how easy this is?
I told you anyone could do this, right?
Now there are just a few rules you need to follow here, so keep them in mind:
1. Make sure the quote is interesting. This is the most important thing to bear in mind whenever you’re writing anything, so don’t forget it.
2. The more interesting or unusual the person you’re quoting, and the more relevance he has to your buyers, the more enthusiasm and interest your readers will have.
3. And lastly, if the quote makes your readers curious, or if it makes them want more information, then they’ll feel compelled to listen to what you have to say.
So have at it, and have fun at it. Copywriting tips like this can change your response rates dramatically.