Besides On-Page Optimization, a Website Requires Off-Page Optimization for Better Progress
Off-page optimization is about the factors that affect your website or page listing, maximizing its visibility in the search result of certain keywords and getting targeted traffic to your site. Neither you nor your page’s coding can control these factors; this is why it is called off-site optimization.
On-page optimization can help you out if you want to increase your site’s visibility on search engines. So what is the need of off-page optimization?
It is true that the content is necessary to increase the site’s performance, but it is much better that you provide interesting as well as relevant content to visitors. By using both types of optimizations, you can provide your visitors the information they need, while fulfilling the requirements of a search engine.
Moving back to the factors of off-page optimization, you should keep in mind is that it’s not about random link building. It’s about foolproof planning to get links. It is not the quantity but the quality of your links that affects the popularity of the sites linked to your site and the sites that you are linked to.
If your website is professional and gives reliable and authentic information, you can get inbound links from authoritative sites. A backlink or an inbound link (the link directed by other websites towards your site) is a vote to increase your site’s popularity with search engines. It will be beneficial for your site’s PageRank to get links from high PageRank sites. The increase in PageRank results the increase in the voting power of a site.
Links from your site must be relevant to your link’s content. Search engine takes link building as a means to know the site’s niche.
It is better if the anchor text of the inbound link is relevant to your site and far better if it also includes your site’s keywords. In online web directories and social bookmarking sites, you can easily enter your own anchor text.
The link placed in the content of a page is given more importance than the one placed in their sidebars, header or footer. It is better if your linking site (or inbound link) has fewer outbound links so that your site will get more of your inbound link’s ranks.
Article submission, forum posting, guest posting in blogs, participating in social bookmarking communities, directory submission, press releases, and marketing in social networking sites will help you get more inbound links.
These are some of the basic factors included in off-page optimization. They will help you build good links, get high traffic to your site, and increase your site’s popularity.