Essential Copywriting Tips For Small Business Owners
Are you the proud owner of a small business? However, with the past few months, your business has been experiencing some dry spells. Customers are not coming in as they used to be. You might even get some feedback that your business is boring and that you need to spice things up. And that is what these copywriting tips will do for you.
Let’s face it. You are not having the best year since you opened the doors of your store. And it does not matter if it is a brick and mortar business or an online venture, the fact remains that you need revitalize your marketing to keep those customers coming in. But where should you start? Simple. You should start with your copywriting because that is where most marketing hits start from. Are you ready? Let’s get started.
First of all, if you have some money to spare, why not hire a professional copywriter to do all your copy for you? But the thing is, all those really good, expert-level copywriters can charge up to thousands of dollars for their writing services. And at this time of the year you just cannot afford to part with that amount of money. So what is your best option? Do your own copy writing. If you are aware that you are really not good in writing, maybe your partner can do it for you or an employee perhaps.
So the first of these copywriting tips would be finding and listing down all of your products’ (or services) benefits and features. Why is this important? So that you will know which of these are worth highlighting in your copy or promotional spiels, great enough to attract the attention of most of your customers. An example of a feature, let’s say for a laptop computer would be a super fast processor. What would be its benefit? You can do more and faster with it. Or you can run a multitude of resource-hogging programs all at the same time. You get the idea?
If you are writing a sales letter, you can determine the length of your letter based on the price of the product you are selling. If your product costs a mere $17 price tag, then you do not need a mile-long sales letter to make the necessary conversion. Of course saying that is a mile is just an exaggeration, but you get my point. The reason behind this is that people will need more time convincing them to pay for something that is expensive, say about a thousand dollar worth of a product, or even a few couple of hundreds than when you are selling something that is just worth a few bucks.
And when you are writing your copy, always aim for your customer’s emotions. If you are selling mobile phones, consider writing a marketing message built around the idea of connecting families together through calls, text messaging, and the mobile web.
These are just some of the essential copywriting tips that you should put into use if you want to see any real and satisfactory results from your marketing campaign. Always remember that it always takes all the right words to make that all important sale.