How Copywriting Tips Can Help You Sell Online
Learning how to write is something most of us accomplish during our school years, but copywriting tips aren’t really something we pick up along the way. Writing promotional or advertising copy is not generally taught in school, and unless you have a marketing or advertising degree, you have probably not had any experience in this type of writing at all. The good news is that you have been subjected to persuasive copywriting all your life, in the online world, in print, and even on television and on radio.
So if you are trying to build an online business or just to use the Internet to promote an offline one, then here are a few copywriting tips that can help you achieve more success:
1. Don’t be so hard on yourself! The truth is that few people have any formal copywriting training at all, and as long as you are able to build enthusiasm for your product and you are conveying a message that is true, you are doing fine. You don’t need to do anything more than run your copy through a spell checker or even read it out loud to make sure it makes sense to you. Don’t try to write the next great American novel!
2. Some copywriting tips are aimed primarily at selling a product, and the best way to do that is to focus on the headline. By using an “action verb” in the headline, you will be better able to build excitement about what the product can do for a person. But remember, the promise that you make in the headline should be fully explained in the copy of the article or website.
3. Promise and then repeat. Good copy makes a promise to the reader that something remarkable and life-changing will happen when they buy or use the product. But the problem is that the reader has a very short memory, so repeat the promise again and again. The more often you tell them what a great deal they are getting and how much their life will be improved after using the product, the more you will sell.
4. Write with enthusiasm. Everyone loves someone who really believes in what they do or what they sell, and it is beneficial to you if you put that excitement in your copy. If you can, tell a true story about how the product changed your life or the lives of others, and that will help to convey just how important it is that the reader buy it, too.
Finally, the copywriting tips that you find online should also keep in mind the current world of SEO (search engine optimization). This means that your copy will need to be written with search engines in mind and how they recognize and categorize the information that you present. By choosing copywriting tips that are as up to date as possible, you will have a better chance of creating copy that is easy to read and also easy for the search engines to pick up, too.
