On-Page Optimization Is Still Relevant Whether It Is for SEO or Conversion
On page optimization is one of the very first step of SEO which every webmaster should look into. Why it is so important? – Well as a matter of fact, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
In an online marketing standpoint, your content on webpage should be according the targeted user and it should be relevant to user. In terms of SEO, there are other on-page factors should be considered as well. On-page optimization for search should also be done if you want to get good organic search results. Consider it an all-important prerequisite to getting your website ranked on the front page. If you don’t have your on page SEO done properly, chances are you won’t rank at all.
The main reason why you want your page optimized is to help Google accurately tell what your page is about. A poorly optimized page will seem like it’s about everything. A well optimized page on the other hand will tell Google exactly what the page is about, so Google can give you strong rankings for that keyword.
When it comes to SEO, there is no real cut and dry answers. Efforts and techniques may vary depending on topic, niche, demographics, and market. However, it should be noted that there are sets of best on-page optimization practices we can draw from and sharpen to help get close.
There is a thin line between Search Engine optimization and visitor-oriented optimization. The problem with “perfectly” optimized pages for Search Engines is the possibility that it might get in the way of actual readability of the page, ultimately, turning off potential leads or buyers. You might get great rankings and organic traffic but you could be sacrificing conversion rates.
Search engine on-page optimization deals with proper keyword placements in an HTML perspective. It has to deal with meta tags and proper keyword density. To put simply, SE optimization guides search engines what keywords your page should rank for.
Overall readability could be sacrificed when you focus too much on SEO. Optimizing for visitor experience and conversions involves proper structure, quality, and tone of content. Page elements should also be placed in highly-strategized positions for better navigation and click-throughs.
A good SEO should know all the technicalities of Search Engine on-page optimization. But on the other hand, a GREAT SEO should be aware of quality visitor experience and should find the fine balance between effective SEO and visitor conversion. Thankfully, with recent Google improvements and updates in their algorithm, the thin line between the two is getting even thinner.