Organic SEO Service Provider: Tips for Winning SEO Copywriting
Copywriting skills are essential for effective content. While keyword research is still important, search engine algorithms have changed. Google determines your website rank based on what people think about your content and how they describe your pages in links. Your articles must be written for your human visitors and then optimized for search engines. Here are a few tips on how to write quality content and avoid common copywriting mistakes:
Write for Both Search Engines and Humans
Create quality content that gives your readers the opportunity to learn new things and discover new products. Remember you are writing for people as well as search engines. Your goal is to insert keywords organically within your content. If you want to use several keywords, create separate pages for each of them. If you repeat a keyword too often, you will be penalized by Google. You need to have compelling content, but you also need to present it well with a clear headline and easy-to-digest information.
Don’t Make Your Content Overly Promotional
Overly promotional pages may negatively impact content marketing. The key to successful content promotion is to build relationships with your visitors, not to beg for links. If you want to write about a specific product, create a compelling review that describes your personal experience or provides relevant details about that product. Don’t make your article sound like sales pitch.
Write Unique and Original Content
Search engines prefer websites and blogs that are updated frequently with original content. Here are a few ways to create fresh, unique content for your site:
• Publish monthly newsletters
• Add press releases to your website
• Create new landing pages targeting different keywords
• Add customer reviews and testimonials
• Run weekly or monthly contests
• Create blog entries for your corporate website
If you want to make your articles relevant to as many search queries as possible, use synonyms and plurals. Have a high content-to-code ratio. Make sure there is more text than HTML code. Use numbers in your headlines. Numbers grab people’s attention.
Add Relevant Images
A picture is worth 1,000 clicks. Use pictures, artwork, videos, charts, graphs, and infographics. Give your images keyword-rich names. Make sure there is a balance of images and text on the page.
Effective SEO copywriting should help you communicate your core ideas more clearly. Write for what the reader is searching for and use the right keywords. Keep trying new techniques and focus on the reader’s experience.