4 Tips For Writing More Effective Copy For Your Sales Letter
If you currently have a copywriting piece that’s not performing up to par, then maybe this article will be of some use to you. Writing winning sales copy does not have to be hard. All it takes is some minor tweaking and you will find that your changes can be the difference in mediocre response and world-class results. Here’s the first tip for making all of your copywriting pieces effective.
1) Redo your headline
Writing a winning headline does not have to be complicated or hard. Your entire sales piece depends on the effectiveness of your headline, so you will want to make it good. If your headline doesn’t do the job of captivating a reader, your whole sales piece is in trouble. Your headline will comprise of up to 80% of the success of your sales letter – so it’s that important.
One of the best things that you can do for yourself if you want to start writing winning headlines is to create something that is called a swipe file. A swipe file is simply a collection of winning ads and sales letters. They are there to make your copywriting job a lot easier. Whenever you need to write a sales letter from scratch, use a sales letter from your swipe file as a template. It’s the easiest way to get started writing a winning headline.
2) Talk one-to-one
In your copywriting piece, you will want to speak in first person to your reader. Use the word “you” a lot in your sales letter. This makes everything more personal and actively engages the reader into your sales piece. When you speak one-to-one to your prospects, you’re talking to them as if they were sitting across the table from you – and this is how you want to address your prospects.
3) Use bullet points
Bullet points basically tell your reader what they will receive from your product. When writing the bullet points for your sales letter, you want to make each one like a mini-headline. Each bullet should be the equivalent to the headline of your entire sales letter. Don’t skimp when writing your bullets or make them weak. They play a pivotal part in the success of your sales letter.
4) Use the postscript
A lot of readers skim to the bottom of the page when reading sales letters, and you can use this opportunity to sell them on your product once more. When a reader skims to the end of the page to see what’s at the bottom, summarize your entire offer via your postscript or PS. The PS should briefly summarize everything you just said and should entice your reader to want to read more. All effective postscripts still lets the reader know what’s in it for them, so you will want to detail what your prospects will receive at this part of your letter.
All of these tips for writing more effective copy can be very helpful if you put them to use.
Be sure to start using them today if you want to increase your sales and profits.