SEO Basic Benefits 101
Search Engine Optimization or SEO is a technique used by internet marketers and web developers in order for a particular website to generate traffic. Before any website is able to make money through advertising, affiliate marketing or direct selling, people have to know that the site exists first. This is exactly what SEO aims to do. By using it, an internet marketer is able to develop a website’s internet presence and searchability.
What does searchability mean? Basically this is how easily your website can be found through a search engine such as Yahoo, Google or Bing. For example, your website deals with selling computer parts, your goal is to appear on the first page of search results when someone looks for the term computer parts. The higher you are on the search results, the better. That’s searchability. SEO techniques are done in order to achieve the best possible ranking for your website on a particular keyword.
The keyword of a site is based on what it is all about. So if you’re selling computer parts, that’s your number one keyword to work on. Other applicable keywords can be computer repair, hard drives, keyboards, etc. Targeting the right keywords is essential when it comes to increasing your internet presence. Although it seems like a simple and easy task, a lot of people fail to get this part right. And when you’re wrong here, everything else is pointless.
SEO specialists can deal with proper keyword research. This involves building an SEO plan of attack based on several factors such as number of searches a particular word or phrase gets in a month, the length of the phrase, and many more.
On and Off Page
Once you know what keywords to use, you can now build on that through on page and off page optimization. On page optimization basically deals with the things on your website including the content, the coding, the design and functionalities. All of these things affect the SEO of a website and it is best to work on the on page first.
The next step is off page optimization. This involves link building, social media, advertising and many more. The aim of off page optimization is to spread the word about your website. You should aim to disperse your links as much as you can. By doing so, people would find your site. Once the links and your traffic starts to go up, your search rankings will go up as well thus giving you even more traffic. And the more traffic you get, the more money goes into your pocket.