Freelance Copywriting Tips – Knowing Where To Begin
If you are interested in the exciting career of freelance copywriting and are curious about knowing where to start, then you absolutely want to read this article.
Over the next few minutes I’ll discuss the five key tips that all freelance copywriting experts know. Firstly, we’ll start out with the importance of making a list of your benefits and features first, understanding your visitors, creating a USP, how to best approach your audience, and lastly making a sound plan before you start.
1 – Freelance copywriting tip – Creating a list of benefits and features first:
Almost all freelance copywriting experts understand the importance of writing down a huge list of benefits before actually starting to write their sales letter. The more you have to work with at the beginning the easier your job will be when writing your copy. Additionally, this will give you time to dig up all of the diamonds in the rough, so that you don’t miss anything.
2 – The importance of knowing what your visitor wants:
It’s very important that you take time to plan out how you want your visitors to move around your website. It might not make sense to try to sell to your visitors initially; this happens more for sales letters targeting high-priced items or something that may be difficult to explain the first time around. If this is the case it’s better to focus your sales letter on trying to get them to contact you or sign-up to your list.
3 – Freelance copywriting tip – Crafting your unique selling proposition (USP):
Having a USP will distinguish the difference between your offer and the offer of your competition. It can simply be your bonuses, your way of business, or your guarantee. All successful businesses create USP’s that create a burning desire within their prospects. A perfect example of a great USP would be; “Made-to-order hot pizza delivered in 30 minutes or less guaranteed”. This is the USP of Domino’s Pizza, one the largest and most successful pizza chains in the world today.
4 – How to approach your audience:
If you ever become a freelance copywriting expert then you’re going to have to know the best way to approach your prospects. In some industries your potential client will respond better with an informative sales letter referred to as educational marketing. This will really come down to knowing the demographics of your prospects and giving them what they want.
5 – Make a plan before you start:
A common freelance copywriting mistake that a lot of beginning copywriters make is proper organization. Without proper organization you can get off topic or lose track of what to say next. Always make a short plan before your first draft; with time you’ll soon realize that even a basic outline will help you to not miss any important points.
So now you know the five key freelance copywriting tips to begin with when writing copy. By making a list of your benefits and features first, knowing what your visitors will want, understanding the best ways to approach your audience, creating a killer USP, and having strong organizational skills there is no reason for you to not have as many freelance copywriting jobs as you’ll need for the years to come.