What Can Copywriting Help Do for You?
If you are in business online and are thinking about finding copywriting help to assist you with all of your writing duties, then you should first put some thought into what kind of help you need. Simply hiring a copywriter and setting them loose to create articles or blog entries is a surefire way to waste a lot of money. There are specific duties that you may need help with and you can categorize them as follows:
1. Blog Entries – Writing blog entries on a daily basis can get very old after only a few weeks. However, it is important that you first establish your own style of writing before you get copywriting help. Once you have a blog established, you will then be able to hire a copywriter who can re-create and re-write what you have already written in your own style.
2. Website Copy – This copy is generally more promotional and enthusiastic, whereas a blog entry is more informative and often mundane. By hiring copywriting help for the more promotional pages of your website (the home page, FAQ page, etc.), you will be able to get a better handle on creating copy that brings people in and makes them buy. This is often the hardest type of writing for business owners to do because it requires them to really toot their own horn!
3. Press Releases – Having press releases for a traditional, bricks-and-mortar business has long been one of the most important ways of getting word out about a business. These press releases are still important, whether you are targeting a worldwide audience or just the people in your town. Because these are written in the third person (since they will be printed by a paper or other news media), sometimes they are better written with copywriting help.
4. E-mails – One of the easiest ways to get immediate responses is to set up autoresponders or automated e-mails that you repeatedly send out to anyone who has shown an interest in your product or service. These are often the same content, written and re-written time and time again and because of that, they can be very laborious to write. Getting copywriting help for this task is generally a very good idea.
However, before you hire any copywriter, you need to sit down and do a little work on your own. You should first fully understand what it is that you are selling and to whom. If you don’t know the demographics of your target customer (age, social status, gender, education, location), then you could be writing to the wrong audience altogether. This is a very important piece of information and one that any good copywriter will want to know before they begin writing.
In addition, keep in mind that the sole purpose of getting copywriting help in the form of freelance writers is that it frees you up to work on your core business. If you find that you are a good writer or can do it quickly, then you might be better off not hiring help and producing your own copy.