Beginning Off Page Optimization For Your Website
The aim of the game when starting an online campaign is how many pages you can create rather than really sculpting these pages. When you create a page, you’re creating a page rank out of nothing. A brand new page with no links to it has some PR value in it, and it is between zero and one, there is some value there however minor. The best way to think about page rank is looking at it as continually evolving. The more constant you can provide content for your site, the better PR it will have. Even when Matt Cutts joined the internet marketing scene, he said it was very different to what the published patented algorithm among search engines was some time ago.
But aside from that, the original idea for page ranking was measuring the likelihood that a random guy surfing the web would land on your web page. So if you had more content out there, it does makes sense if you link it well and you have external links to those pages, you have a higher probability of stumbling on the page if there are more pages out there.
Obviously if there are more keywords out there you can potentially rank for as well. Once we start to create some of these pages and we’re testing it, we do a little bit of on page stuff and then start on our off page campaign.
The first challenge when you have some content is to get the thing indexed and build up some initial links to that content so that content gets discovered ideally with those keywords in the links linking to your web page. That makes a difference. So the first thing is using social book marking, RSS submission whether or not you do it manually. We use Traffic Bug.
That is essentially to build that first set of links. Each of those links is relatively low value. At that stage of the process, it’s about getting indexed, getting relevant links for a bunch of low competition pages. Now that might be enough to see some good rankings based on those initial set of low ranking links that you’re building into your content. But that is certainly where I would start, because it’s so easy and it has become part of our publishing process and that’s why we’ve built it into our product Market Samurai.
After you’ve published your blog, you just click a button and use the keyword and write some description about what your content’s about and you’ve got a couple of hundred links being built over time from social book marks and site directories and RSS submissions. It’s quite low value but it’s enough to kick start the process.