Email Copywriting Tips That Will Make People Trust You
If there is one thing in this world that would drive a person to purchase something thinking that he needs it all of a sudden is another person that he trusts and knows well. That is why word of mouth marketing is so effective. The turnaround ratio is exceptionally high because they believe in what the other person is saying. It’s all about trust. Nobody likes a pushy individual, much more so a pushy salesman, and that’s how some emails promoting a product sounds like. A good copywriter will be able to tell a potential customer to buy his product without making it sound like he is a used car salesman. To get your email marketing efforts to be more effective you will need to have good email copywriting skills.
More than just an attempt to convince people to patronize your products, email copywriting has been elevated to an art form when done right. People are more skeptical about emails and online businesses these days and tend to be more disbelieving about what they read. And although a copywriter shouldn’t bombard his readers with his words and try to keep his copywriting to a minimum, he should be able to establish faith between the two of them, or at least, be able to plant a seed of trust, and not doubt, from the very start. Keep it short and sweet, and easy to the eyes by separating large blocks of texts.
You should strive to have a friendly and conversational tone in your content. As mentioned, only a small number of people are put into action by an aggressive copy that’s seemingly barking orders at its readers like they were in boot camp with exclamation points everywhere. More often than not, this will backfire. Who wants to be shouted at? It would do much more good to make your email copywriting style to be personal, despite the fact that you will be sending it to numerous others. Despite the fact that it will be a computer program which will be sending them the email, it would be nice for them to think that an actual person did it, it gives your business as more humanized and personal image.
But don’t go overboard with it, you’re still copywriting, so you should still have a subtle call to action approach. While you’re not rushing them, you could just hint, and hint well, that you are what they are looking for, you have the best product or service, and most of all, they can trust you, so you’re not going to sell them a product that would be inferior to what you are claiming.