Five Copywriting Secrets That Can Bring in Sales
There was a time when all you really needed was a basic website and to have it listed on a few of the major search engines – and that would be more than enough to bring in traffic. However, that has all changed, and if you don’t have massive amounts of content out on the web now, no one will ever notice you.
In addition to volume, you will need copy in various forms that is correct, enthusiastic, and fully promotes your product to just the right people. Here are a few copywriting secrets, some of which have been around for decades and some of which are new to the Internet age.
1. Headlines are important – If you don’t have a catchy headline, no one will bother to read the article. Alternatively, make sure that your copy delivers on what the headline promised. Having an exciting headline that draws people in, only to not fulfill the promise, will result in no sales whatsoever.
2. Don’t overthink your copy – Remember that because you are not putting something “in print,” you can feel free to change it any time. Therefore, don’t spend months trying to get all of your copy just right. Do the best you can, post it, and then if you want to change it later, you can.
3. Know your demographics – It is absolutely essential that you know and understand who you are writing for. For instance, if you are selling an eBook on weight loss, you had better know whether you are selling it to women, to men, or both. Your book may be more specific than that, including diabetes-related diet changes, fitness changes, or those that are appropriate for older people – and your copy should reflect that.
4. People love special offers – Most people will look at something twice online if they see the word “free,” “limited time only,” or “buy one, get one free.” If you are selling a product, this is easy to do. Even if you are selling a service or an informational product, then you can still offer some type of freebie.
5. Be enthusiastic about your product – No matter what you are selling, you need to show the enthusiasm for your product that you want your customers to have. Even if you are selling a cream to eliminate warts, tell stories about how the cream changed your life and the lives of so many other people. By building enthusiasm, you will be more apt to get people willing to buy.
You can, of course, simply hire a copywriter to help you. They will have their fair share of copywriting secrets that they can use, too. However, you will generally find that by writing your own copy (through the use of a book that provides you with even more copywriting secrets), you get much better quality content. After all, you are the one who knows and understands your product or service more than anyone else, and by using that knowledge and a fair bit of enthusiasm, you will be able to create a buzz that people can’t resist.