Search Marketing Optimization – How to Do on Page Optimization
The foundation of good search engine marketing practices begins with your on page optimization. You must create high quality landing pages which are relevant to what your audience is looking for. Here is how you can do page optimization.
High Quality Score
Before you find out how to do page optimization, you must know why you are doing it. The reason is because, a well optimized page will boost your quality score for paid search and this will lower your cost per click. It will also boost your organic or free search engine results.
Google Keyword Tools
First you must gather a list of relevant keywords which are targeted to your offer, product or services. Just enter your link into Google keyword tool and you will find them. If you want more keywords, enter the links of your direct competitors and you will usually find some relevant keywords which you missed.
Google Webmaster Tools
This is another powerful free tool from Google. Not only is it easy to use and install, it gives you ideas on how to improve your page optimization. You can also find out which keywords you are ranking for and what position are you ranking for them. This is just like instant feedback straight from Google.
Take your targeted keywords, place them in your title tags, description tags, meta tags, H1 tags, H2 tags. Sprinkle keywords naturally on your page. This is a simple task so do not try to do too much by repeating your keywords too many times, it will hurt you rather than help you if you do too much.
Adding an XML site map can help with your optimization because it makes it easier for Google to index your pages. Add business links such as contact and privacy, this might seem like a small thing but it is still very important as it makes you appear more trustworthy.