Copywriting Tips – Pricing Strategies
Probably one of the biggest problems for a beginning copywriter is deciding what to charge for a sales letter. There are many obstacles here, not the least of which is the fact that they’re brand new. Well, I’m going to go over pricing strategy in this article. Feel free to pick out the one that suits you best.
If you’re looking for the simplest pricing strategy, then you’re talking about coming up with a firm price for a sales letter…period. Whether that price is $1,000 or $10,000, that’s the price for a sales letter. Okay, the problem with this strategy is this. If you stick to a firm price, especially if that price is low, due to the fact that you’re just starting out, you can find yourself doing more work for the same amount of money. Let me give you an example.
Let’s say that you get a request for a sales letter. It’s a very simple one. It’s one ebook, 50 pages long. It’s not very involved. It won’t take you long to read the book OR write the sales letter. It’s your first assignment so you decide to charge $1,000 for that letter and then decide that you’re going to charge that for all your sales least at the beginning.
Now, your second sales letter request comes along and it’s for an eBook that’s 150 pages long but also contains the following bonuses:
4 ebooks1 video1 MP3
That is a TON of material to go through and will probably take you five times as long to go through the material and write the sales letter as your first job.
You’re still going to charge $1,000 for this sales letter?
Do you see where the problem is with coming up with a standard price? The same thing is true in reverse. Somebody gives you the above job, you charge $5,000 for it and then the next guy gives you a single eBook and you charge the same $5,000? I don’t know about you but I’d feel kind of funny doing that. But to each his own.
Anyway, this is why I believe in pricing for the job. Not every copywriter does this. Some have a firm price and that’s matter what the job. But you will find that these are the more established writers. When you’re first starting out, I think you need to be a little more flexible.
This is just my opinion and not to be taken as something to consider.
To YOUR Success,
Steven Wagenheim
