SEO: Do It Yourself Or Hire A Company?
Everyone thinks he knows a little bit about Search Engine Optimization. When planning the marketing strategy of your business, you may think the right choice of a key word and a few recommendations on different conversation forums are enough to bring your web site a high ranking. In another words, you can do it yourself and spare the marketing budget. Nevertheless, the competition on the internet is tight and your website does not generate as many visitors as expected.
Besides creativity and imagination, a SEO team comes with the technical tools that allow the identification of the search words used by the typical customers of a company. A SEO company will develop a marketing strategy and implement it, based on the in-house developed Software. This tool provides a thorough analysis of key words and identifies the niche in the market for alternative keywords, which have the potential to generate high visibility and place your website among the best ranked.
A SEO focuses on 2 directions: the first one is called On Page optimization and refers to the qualitative improvement of your web site appearance. This accounts for the 25% of the success of your web site as the best ranked ones. The rest of 75% is assured by the Off Page Optimization – the number of effective inbound links that refer to your website. The larger the number of good-quality back links, the higher the ranking position on the search engines.
If you want to achieve yourself the search engine optimization of your web site, you need first of all to learn everything in connection with this field. There are plenty of guides and links offering basic information in this area, so if you have enough time and want to save some money, just purchase one and start studying! Of course, meanwhile you could focus on your business development and take advantage of the experience the SEO agencies have gathered in this field. In SEO area, the more money you invest, the more money comes back to you. If you cut your SEO budget and rely only on your own powers, the results will be poor, unless you are a specialist in this field.
Before deciding to hire a SEO, you have first of all to make sure they have experience in your field; also, enquire about the results they had with other companies. Avoid those agencies that promise you from the very beginning top rankings on search engines with obscure keywords which no one would use in their searches. Make sure you work with a reliable SEO which will use any cent that you pay in order to generate profit in your favor. Thus you’ll rest assured your website is properly promoted and concentrate on your business.