The Elements That Your Web Copy Must Have For it to Be Successful
When a visitor arrives at your website, the first thing that they see is your headline. It’s your headline that tells a reader whether or not they should continue reading or if they should abandon your website. So a lot of your website copywriting efforts should go towards your headline so that you can get more people to stay on your page.
Your headline doesn’t do it’s job, then your entire offer is done. Sure not everybody will buy, a large percentage of people who would’ve bought don’t simply because of your headline. Take a look at your website. When visitors arrive, what is it that they see? Is it fancy graphics, a movie or a video, or a large image that states your company name? If anyone of these are things that your prospect sees, then you should consider revising your landing page as necessary.
You need a good headline to let your prospect know what’s in it for them. All prospects want to know what they will get out of your website so you have to make it easy for them to understand – and a fancy graphic image just won’t do it for them. Your headline says everything, so don’t take it lightly.
When creating your headline, mention the benefits that your reader will receive from acquiring your product or service. Help them to understand that this is win-win situation for them if they choose to do business with you. You should use trigger words in your headline also that will help them to understand your message faster.
Another thing that you will want to include on your website is testimonials. No amount of killer website copy can amount to the power of testimonials. In some cases, a testimonial can do the selling job for you all by itself – so you shouldn’t ignore this powerful way of marketing.
You want to include as many possible testimonials as possible. If you have 100 testimonials, list them all. You want your prospect to instantly know that you are someone that they should be doing business with, and that you can help to solve the problem that they have.
Be sure not to use fake testimonials however. If you don’t have testimonials, you can make up for it in other places of your offer – such as offering a lot of free bonuses. You want to offer free bonuses that cost little to nothing for you to create. This makes it a win-win situation for everybody.
Everyone loves a great deal, and free bonuses helps to increase the perceived value of a given offer, so offer as many free bonuses as possible. Your bonuses should be worth just as much (if not more) than the core product itself. Sometimes people will buy just because of the bonuses alone, so you shouldn’t skimp with this technique.
All of these website copywriting tips are awesome for increasing your bottom line. Be sure to start using them today to start seeing more sales from your website copywriting efforts. Good luck.