Where Can You Learn Copywriting?
If you are a fan of the show, “Mad Men,” then you know that copywriting is a big part of the advertising world. During the times that this show was supposed to portray, the only way to learn copywriting was to get a job in a marketing or advertising company, usually in the mail room, and work your way up. You won’t find anyone in that show that has a marketing degree – they are basically all just hard-working, creative people who know how to sell.
If you are in the online marketplace and trying to get your service or product out in front of people, then you will also need to learn copywriting. But instead of spending a few years working your way up through an advertising agency, here are a few different ways that you can learn copywriting to help your business succeed.
1. If you have the time and the money, then you can certainly pursue a degree in marketing, advertising, creative writing, or English. With any of these degrees, you will be able to increase your earning power and also be able to write more effective copy. With that said, you should also realize that there is much more to writing online than just writing well.
2. You can also learn copywriting by going to a writing camp or workshop. These are often held by local community colleges, and they will allow you to work on specific projects, share them, and receive criticism. More often than not, these events are more aimed at fiction writers, but you can certainly learn a lot by stretching your writing muscles and writing other types of work.
3. Although you won’t find a lot of copywriting books in bookstores or libraries, you can certainly find a few very good ones online. The primary advantage of using an online resource is that you know the information is up to date. Because the way in which the search engines find and categorize your copy is constantly changing, it is important that the copywriting book you use is giving you information that will help and not hinder you.
There are some tips that you will pick up in almost any copywriting forum online or from an eBook, and they are generally focused on helping you to become more confident in your copywriting. One mistake that a lot of new online entrepreneurs make is that they don’t think they are smart enough to write their own copy, and they end up outsourcing it.
Although outsourcing your copywriting duties can save you some time (though not always!), you will find that it takes a huge chunk of the profit out of each transaction that you make. Therefore, it is almost always best to learn the tricks of copywriting instead of relying on someone you don’t know to sell your product. After all, you know your product or service better than anyone else, and by putting that knowledge and enthusiasm to work in your writing, you will have far more success selling online.