Direct Response Copywriting – Why Customers Go Astray
Ever put together such an incredible offer… and yet, it doesn’t sell very well? Wanna know why this happens?
You might have really sat down and scratched your head over this, and combined every single bonus product and item you can find, to enhance what you’re offering. You lay it all out in a sales letter or even on a video message, describing in detail, the benefits of each one of these items.
You even make sure you give out the value of these items individually, so that you can show how much your entire package is worth, if your customer or client had to buy these goods or services separately, versus the incredible deal you’re about to give them.
And still… the promotion falls flat.
Here’s one reason why – and it’s not something I’ve ever seen anyone speak about. Yet, it’s something I’ve been using in my promotions since “day 1” and it’s worked very effectively.
Here’s the deal: before you close your letter, you want to summarize the offer you’re making in a clear and concise chart, or list of bullets. I like using charts because they are easy to follow, regardless of what you’re selling. And because you can put your products on one side, and your descriptions or product values right next to them. But… there’s really no right or wrong way of doing this.
What’s important is that you’re laying your cards all out on the table, right there in front of your buyer, so they can make their own value judgment on what you’re offering.
Remember, just because you know how everything goes together, doesn’t mean your prospect does. Which is why you need to tie it all together on your own.
How do I know this works?
The answer is simple: customers and clients have told me on more than one occasion, over the years, they made their buying decision after seeing the summary of everything they are getting, stacked side by side.
Look, seeing everything neatly piled up in front of you, is like going to the grocery store and unloading all the items inside your shopping cart, out onto the conveyor belt in front of the cashier. It lets you see, touch, and feel what you want, and… what you don’t want, and… it’s exactly what you need to do when you’re selling in print.
Now go sell something, Craig Garber…Read more
The Art of Copywriting Tips – What it Can Do For You
Copywriting is so hard for many, and let’s talk about some elements of good copywriting tips and skills and go over them in more detail. Try to write with your own personality and also try to write as if there was only one person in the audience.
The complex nature of one’s unique characteristics is what allows the writer to relay a message to the reader. Try to be real, unique, sincere and creative and most of all be excited about the material you are writing about. This creates trust and loyalty from the reader. Kind of like a bond that goes along with your passionate writing and copywriting skills.
There are so many copywriting tips out on the internet but I do know of some that will be of value. First Off do not be afraid to write whatever you want. You are the author and with millions and billions of topics you wont be able to please everybody. Its up to the reader to see if you have relevant content and information that will spark their interest. Do not let someone that you can not even see stop you from writing a good article about “dark bugs in Alaska”. That is a joke but you get my point. You never know when that one certain person, or even thousands of people for that matter will connect with you and that special message you are trying to get across.
Also a good copywriting tip is where you bring out your own flare, your spice or your own expertise on a new product or a old product with a new twist on things. Be creative and let loose the inner you while acting as if you where the president giving a speech that everybody wants to hear. Only your writing it down on paper or in this case the computer.
Do not forget if you are writing to make a living off a product or service and it comes to anyone single great copywriting tip is there is only one person usually sitting behind that computer screen. That is who you have to connect with not the whole internet just one person.
So most of all have fun with it be creative and see what you can do. You never know unless you try and I hope some of these copywriting tips were helpful.…Read more
Keyword and On-Page Optimization
On-page optimization is the first step in SEO and keyword optimization is the first step of on-page optimization process. Keyword optimization is a process to make use of keywords on your site in a proper way at proper place. Keyword should be used in such a way that it not only enhances the readability of your page but it must also according to the taste of search engines.
Overloading your contents with so many keywords is not a good thing but excessive use some specific keyword is also not recommended while doing on-page optimization. It may pinch the reader or may make him bore. So keep a balance of both. Following steps and points should be followed while doing keyword optimization:
Choose proper keywords first. Keywords should be relevant to your site and site’s contents. But avoid creating bundles of keywords. Make your list precise. Choose long keywords i.e. chain of words, but not long enough. Just two or three words combination will be best. It makes the ranking process easy as competition is relatively easy to win with long keywords. If best matched keyword is not long, you can make it long by yourself with addition of words like- ‘new’, ‘best’, ‘super’, ‘top’, ‘quality’, ‘free’ etc.
Do a deep research about the keywords you chosen. You can take help from tools like Google AdWords Keyword Tool or you can use Google Webmaster Tools alternatively. There are other tools too which you can try.
Now use the keywords properly. Don’t overload your contents with excessive use of some specific keyword. It will distract the reader. Keeping the keyword density to a moderate level is the key to on-page optimization. If it is unavoidable, you can use synonyms or some related word instead. It will give a natural look to your contents and will definitely help in on-page optimization and hence in ranking objective.…Read more
Hiring an attorney can ensure that your child’s rights are respected.
You know when your child with special needs is not getting the right education for him. Maybe he’s struggling in a class that doesn’t fit in well. You may not be receiving the supports and services to which you are entitled outside of class. He could even be in the wrong school entirely. But going up against a school district and the New York State Department of Education fighting for your child can be a daunting task for any parent. That’s where special education attorneys come in. They can help you understand your child’s rights, fight for his free and appropriate education, come to terms with his school or take him to a new one. In fact, a special education attorney can make a difference.
The special education system in New York is complex. Some attorneys claim that school districts do not know what services are required for students with special needs, while others say that schools deliberately do not provide the services these children deserve. Laura Adler-Greene, an associate attorney at the Garden City Law Offices of Andrew Cohen , says she believes district leaders know the law. If they don’t, they have law firms to inform them.
On the other hand, many parents get stuck on the difference between a proper education and the best education their children can receive, says Gerald Raymond, managing partner at Tully Rinckey PLLC in Syracuse. district, they might come into a planning meeting for your child’s services with a completely different idea of what the school representatives are willing to offer. In that case, the conflict arises not because the school authorities do not know what to provide, but because the parents have a different idea.
How a lawyer can help your child
An attorney is often necessary for your school district to do what it should, says Bernard A. Krooks, founding partner of Littman Krooks LLP and head of its special needs department. An attorney can help you move your child to a different type of class, receive the correct services as dictated by his Individualized Education Program, or transfer him to a different type of school. An attorney can also help you when your student has behavior problems and help you avoid pipeline from school to prison.—A trend in which students with special needs are funneled out of public schools and into the criminal justice system. The American Civil Liberties Union reports that students with disabilities are disproportionately represented in the pipeline due to inadequate special education resources from schools and reliance on zero tolerance policies.
Once you’ve hired an attorney, she can be as involved in your family’s progress as she wants. Your attorney may attend the IEP, Special Education Committee, or annual review meetings with you or request an impartial hearing or mediation. In some cases, an attorney will take a family’s case to federal court.
Raymond says that having an attorney can make a big difference in your child’s well-being. In one case, after a student fell behind in school when his individual aide was brought in by the district, Raymond’s firm provided the CSE with documentation as to why the boy needed an aide and returned the aide to him. Having an assistant can significantly increase a child’s well-being, school performance, and safety.
Laura Davis, directora de la Unidad de educación especial at New York Legal Assistance Group, says that sometimes the impact of an attorney may not seem like much to the untrained eye, but it can mean everything to parents.
“I’m working with a family whose son spent four years in an inappropriate class of six-one-one [six students, a teacher and a helper] in a public school, and now he’s at Gersh [Academy],” Davis says. “[The mother says] that her son can now look at her, sit in a chair for a couple of minutes at a time, wave goodbye. All of this is very meaningful to parents. To someone else it may seem like nothing, but to her, her eight-year-old son is now, for the first time, making progress. ”
Find a lawyer
In her experience, the special needs community is united and supportive, says Krooks. Information, such as lawyers’ recommendations, tends to flow quickly. “You can also use Facebook, discussion and support groups, or just search online,” he adds. But at the end of the day, Krooks says, it’s not necessarily that hard to find someone with the necessary skills, although it can be challenging to find a good match.
Affordable Lawyer Services
It may take an attorney to go against your child’s school, especially in wealthier districts where schools often have large law firms on hold. But hiring an attorney can be complicated, no matter where you live, and unfortunately, …Read more
If success in the college admissions process is important, then your student must choose the right classes.
The high school transcript is almost always the most important document in a student’s application. However, keep in mind that there will rarely be a particular class in a transcript that determines the applicant’s outcome.
While there is no 100% guaranteed future college admissions formula, there are some solid patterns for success.
Here are some tips to guide you:
1. Meet the high school requirements. High schools have a list of required credits that must be taken in order to graduate. Most colleges (online and otherwise) require a high school diploma to enroll in any program that awards bachelor’s degrees.
2. Take a balanced set of classes. Generally, a student should try to take courses each year in English, science, math, social studies, and foreign languages.
3. Choose a smart range of college prep courses. A student does not need to take AP Everything to enter college, but the course choice depends on the selectivity of the colleges they wish to attend. Demanding and challenging honors, accelerated, AP, International Baccalaureate (IB), and Advanced International Education Certificate (AICE) courses make a student more desirable for a school. However, colleges recognize that a student can only take advantage of accelerated courses if their high school provides them. If AP courses or International Baccalaureate programs are not offered at a high school, colleges understand and only expect a student to excel in the opportunities they have access to.
4. Show universities a positive pattern. Colleges like to see a high level (or degree of improvement) of rigor and success throughout the student’s high school years. This includes the last year. Have you heard this famous question: “Is it better to take a course in which I know I can get an ‘A’ or should I take a more difficult course and risk getting a lower grade?” The answer is: “It is better to get an ‘A’ in a more difficult course.” For those who find this answer unacceptable, we recommend that students take the upper course if the student thinks they can get a “B”. Typically, “C” or less means that a student is simply at the wrong level. The key is that students should look for challenges, not avoid them, and succeed in your chosen challenges.
5. Learn about the admissions guidelines for the best colleges. Many universities, especially selective ones, have specific admission requirements for incoming students, for example a foreign language requirement. It is best to research each school individually. Make sure your student meets all the minimum requirements.
6. Pursue intellectual interests. It’s okay to take self-interest courses like film or fashion, just make sure it’s not at the expense of the overall rigor of a schedule. Honesty is very important when a student decides between different courses. Are you choosing theater because of real enthusiasm about it and the challenge it presents, or is the motivation driven by a desire to avoid a different (and perhaps difficult) academic subject?
7. Consider online and dual enrollment options. Are you very interested in physics but your school doesn’t offer Physics C? Now, with the Internet and dual enrollment, students can take almost every class imaginable! Be sure to check with your school before taking an online or dual enrollment class to confirm credit will be accepted.
8. Consult with teachers, a high school counselor, and / or an expert college advisor from International College Counselors on which courses are most appropriate. It may also be necessary to make some tough decisions about what courses to take and how to balance school work and extracurricular activities.
9. Don’t catch Senioritis! Many admissions offices verify the applicant’s program and senior year performance before offering admission. Additionally, schools can rescind an acceptance if a student performed poorly in the past year.
Students who strive to excel through high school, or show a trend of improvement are the kind of colleges for welcome students. Colleges go “the extra mile” to be a good sign that a student will do the same at their school.
For help from an experienced counselor, contact the expert counselors at International College Counselors at Popular course for international student in Australia.…Read more
Copywriting Tips: Why You Should Use A Copywriter
You’re in charge of an important communications project, one that will influence how you and your company are viewed by people who matter.
Let’s look at some of the things you need to arrange:
building a website
photography and illustrations
writing the content
Which of these would you take on yourself? My guess is it’s only the writing. You know you don’t have the right skills or experience for the others.
Now ask yourself a different question: which is most important for my project? Again, it’s the writing. It doesn’t matter if you have the sharpest website or the most original design, your project will fail if no one reads more than the opening line.
Why you need a copywriter
There are six compelling reasons why a copywriter will help your project succeed.
Thought. Good thinking is essential for good writing. A copywriter will help you think through what you want to achieve, work with you to define what your audience needs to know and then pull together an engaging story which will communicate your messages effectively.
Expertise. Once you have your story, you’ll need the right words to bring it to life. Your copywriter will choose words that connect with your audience and make them keen to read on.
If you have a web project, you’ll need another type of writing skill – a copywriter who knows how to write for both your audience and the search engines.
Experience. Your project is probably not something you do every day. Your copywriter, though, will have learned from many similar projects over the years, so you can benefit from his or her experience and get a better result.
Consistency. A good copywriter can easily adopt your company’s tone of voice, so your project reinforces your brand and fits in with the style of your other communications.
Extra resource. Big projects always seem to coincide with your busiest time of year. Your copywriter will relieve the pressure on you, leaving your free to focus on the million other things on your to-do list.
Value for money. Compare the total cost of your project with the cost for copywriting. For a project such as an annual report, you’ll find that creating the most important element – the words – requires a fraction of the overall cost. For any project, using a copywriter will save your time and generate a better return on your total investment.…Read more
10 Ways to Improve Your Website Conversion Rate
The ability to draw a lot of visitors to your site means something but only if you are able to convert a significantly large number of them to customers. Therefore, you need to work on your website conversion rate alongside with getting targeted customers to your site. Each of the following tips has the ability to do this:
1. List a physical address for your business on the site. If customers see this then they will be reassured that your business actually exists. The converse also holds true since the absence of an address will make you look like a fly by night operator.
2. Add a phone number as well so that customers can contact you. Most people will not bother calling you, but they still feel reassured if they know that they have the option of doing so whenever they want.
3. Offer a free trial to customers. Most people are unable to pass up the opportunity to sample any product for free. You’ll be surprised to find out that a large number of people make instant decisions to buy a product once they have experienced it free of cost because they feel guilty.
4. Make sure that your site is professionally created and that it is written very carefully. Grammatical and factual errors are extremely common and they reduce the credibility of your company. However, they are also very easily avoided. Get content for your site written by a professional in case you do know what to write.
5. Offer attractively deep discounts and publicize this fact on your site. Many people are swayed by the fact that they have only a short period in which to get a good price.
6. Offer customers a very easy and safe way of spending money. Customers look for signs that indicate that your website offers a securing monetary experience.
7. Change your offers from time to time so that customers always shave something to look forward to. You can coincide your offers with various festivals and offers in order to stay relevant at all times.
8. Use highly detailed product descriptions on your site. Be sure to change the descriptions in order to match with the products that you offer from time to time.
9. With regards to the products themselves, make sure that the ones offered by you are always relevant. Simply featuring a whole of products will not be of any use to you unless people want to buy them.
10. Break up the written content of your site into many paragraphs. This makes it very easy for a person to read it. Further, you ought to use bullet points as well to highlight what you think is important.…Read more